Over a period of three days, Yadlo would like to invite you to discover new sensations, to become fully aware of the richness offered by lake activities, to discover local specialties and to get an inside look at how surfers all around the world live ! So come along and let yourself be carried away and swept up by the waves, the music and positive vibes given off by the go-to festival in the Morges region! To experience the lakeside in a unique and unexpected way; such is Yadlo’17’s promise!
For the festival's third edition, the challenge was again to create a completely new graphic universe. There was a clear will to give to this year's design a breath of the refreshing lakeside winds.
Starting from a real life photo, the design was then reworked to look like a 1920s-30s minimalistic poster. The smooth curve of the tanned legs gently crossed over a paddle board in the calm water invite people to unwind and relax after a hot summer's day.
This universe had to be declined over many prodcuts: website, posters, road signs, festival billboards, coton totebags, etc.
More info: www.yadlo.ch