360° Communication

Surf Shop -

Before Yadlo was born, the Surf Shop Party celebrated lake sports and the discovery of the lake to the largest audience every year.

Since 2013, I am involved in this adventure by creating the visual universe of this festival that takes place in such a unique spot in the Lake Geneva region. The poster for the 2014 edition set a visual milestone in these posters by adopting a minimalist vintage vector look.

The idea of the 2014 edition was to delve into a very retro and minimalist feel. The visuals were then broken down in multiple formats (Ecocups glasses, bags, roadside banners and Website).